The other night, Stephanie and I were getting some dinner. While we were waiting in line, some people recognized us, and began making some comments loudly to each other. ”Oh sure, no money down.” ”If it sounds too good to be true, it is.” I decided not to say anything, because I try not to just butt into people’s conversations. But I can only assume that they’re referring to some of the lease advertising we’re running right now. I just want to make a point of saying, when I get on the TV or Radio, it’s me, and I’m representing Dick Ide Honda, my family’s business for 41 years. We don’t lie or mislead anyone into anything. When I say no money down, I don’t mean “No money down, plus tax and fees” or “No money down, plus trade or cash of $2000″. Money is money. When I say no money down, I mean NO MONEY DOWN. I don’t believe in advertising with money down, no other business does it. Can you imagine Wegmans saying “This soup is only $1, after you give us $1.” No, they say it’s $2. So when we advertise our car payments, we’re doing it with no money down, and assume that you know the payments will go down if you put money down. I hope people don’t think we’re trying to hide something… because we’re not. One detail that is important to mention, with a lease, you do make your first month’s payment at the time you pick up your car. That’s not money down though, it’s just your first payment.
Come in and see for yourself, our deals may sound too good to be true… but when you’re driving away in your new Honda from Dick Ide… you’ll see…..
